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Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 1
Ebook E-business and e-commerce management : Strategy, implementation and practice - Part 1 presents the following content: Chapter 1 Introduction to e-business and e-commerce; Chapter 2 E-commerce fundamentals; Chapter 3 E-business infrastructure; Chapter 4 E-environment. Please refer to the documentation for more details.
284 p bci 26/01/2024 22 0
Từ khóa: Business enterprises, Computer networks, E-business and e-commerce management, E-commerce management, E-business management, E-commerce fundamentals, E-business infrastructure
Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2
Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2 presents the following content: Chapter 5 e-business strategy, chapter 6 supply chain management, chapter 7 e-procurement, chapter 8 e-marketing, chapter 9 customer relationship management, chapter 10 change management, chapter 11 analysis and design, chapter 12 implementation and maintenance. Please refer to the documentation for more details.
514 p bci 26/01/2024 8 0
Từ khóa: Business enterprises, Computer networks, E-business and e-commerce management, E-commerce management, Supply chain management, Customer relationship management
Ebook Digital business and e-commerce management: Strategy, implementation and practice strategy, implementation and practice (Sixth edition) – Part 1 introduces digital business and e-commerce. It seeks to clarify basic terms and concepts by looking at different interpretations of terms and applications through case studies.
210 p bci 25/11/2023 18 0
Từ khóa: Digital business, E-commerce management, Marketplace analysis for e-commerce, Managing digital business infrastructure, Digital business strategy, Supply chain management
Ebook Digital business and e-commerce management: Strategy, implementation and practice strategy, implementation and practice (Sixth edition) – Part 2 to developing digital business strategy and applications are reviewed for the organisation as a whole (Chapter 5), with an emphasis on buy- side e-commerce (Chapters 6 and 7) and sell-side e-commerce (Chapters 8 and 9).
504 p bci 25/11/2023 24 0
Từ khóa: Digital business, E-commerce management, Digital marketing, Customer relationship management, Change management, Digital business service implementation
Ebook E-commerce - business, technology, society (12th edition): Part 2
Part 2 book "e-commerce - business, technology, society" has contents: social, mobile, and local marketing; ethics, law, and e-commerce; online media; online communities; e-commerce retailing and services; b2b e-commerce.
912 p bci 28/04/2022 98 0
Từ khóa: E-commerce, Online media, Local marketing, Online communities, E-commerce retailing, Online communities, E-commerce infrastructure
Ebook E-commerce - business, technology, society (12th edition): Part 1
Part 1 book "e-commerce - business, technology, society" has contents: introduction to e-commerce, e-commerce infrastructure, building an e-commerce presence, e-commerce security and payment systems, e-commerce business strategies, e-commerce marketing and advertising.
460 p bci 28/04/2022 82 0
Từ khóa: E-commerce, E-commerce infrastructure, E-commerce presence, E-commerce security, Payment systems, E-commerce marketing, E-commerce business strategies
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