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Ebook Digital business and e-commerce management: Strategy, implementation and practice strategy, implementation and practice (Sixth edition) – Part 2

Ebook Digital business and e-commerce management: Strategy, implementation and practice strategy, implementation and practice (Sixth edition) – Part 2 to developing digital business strategy and applications are reviewed for the organisation as a whole (Chapter 5), with an emphasis on buy- side e-commerce (Chapters 6 and 7) and sell-side e-commerce (Chapters 8 and 9).

Từ khóa: Digital business, E-commerce management, Digital marketing, Customer relationship management, Change management, Digital business service implementation

504 p tvs_bci 25/11/2023 24 0

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