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Ebook Digital business and e-commerce management: Strategy, implementation and practice strategy, implementation and practice (Sixth edition) – Part 2 to developing digital business strategy and applications are reviewed for the organisation as a whole (Chapter 5), with an emphasis on buy- side e-commerce (Chapters 6 and 7) and sell-side e-commerce (Chapters 8 and 9).
504 p bci 25/11/2023 24 0
Từ khóa: Digital business, E-commerce management, Digital marketing, Customer relationship management, Change management, Digital business service implementation
Ebook Management Information Systems: Managing the digital firm (Thirteenth edition - Global edition): Part 2 presents the following content: Chapter 9: achieving operational excellence and customer intimacy: enterprise applications; chapter 10: e-commerce: digital markets, digital goods; chapter 11: managing knowledge; chapter 12: enhancing decision making; chapter 13: building information systems; chapter 14: managing projects; chapter 15:...
312 p bci 25/11/2023 15 0
Từ khóa: Digital age, Information Technology infrastructure, Managing systems, Digital markets, Managing knowledge, Enhancing decision making
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