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Ebook Digital business and e-commerce management: Strategy, implementation and practice strategy, implementation and practice (Sixth edition) – Part 2 to developing digital business strategy and applications are reviewed for the organisation as a whole (Chapter 5), with an emphasis on buy- side e-commerce (Chapters 6 and 7) and sell-side e-commerce (Chapters 8 and 9).
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Từ khóa: Digital business, E-commerce management, Digital marketing, Customer relationship management, Change management, Digital business service implementation
Ebook E-commerce - business, technology, society (12th edition): Part 2
Part 2 book "e-commerce - business, technology, society" has contents: social, mobile, and local marketing; ethics, law, and e-commerce; online media; online communities; e-commerce retailing and services; b2b e-commerce.
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Part 1 book "e-commerce - business, technology, society" has contents: introduction to e-commerce, e-commerce infrastructure, building an e-commerce presence, e-commerce security and payment systems, e-commerce business strategies, e-commerce marketing and advertising.
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Từ khóa: E-commerce, E-commerce infrastructure, E-commerce presence, E-commerce security, Payment systems, E-commerce marketing, E-commerce business strategies
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